First Effective: August 1, 2004
This Version: Effective December 30, 2022
We ask you to provide certain Personal Data when you register for an account through our websites or mobile application, including your name, address, email address, phone number, date of birth, occupation, education, and gender.
In addition, we collect Personal Data you provide in the context of a panel, when you participate in a survey or in connection with the receipt and redemption of rewards and incentives. Such information includes a unique panelist/respondent identification number we assign to you when you sign up for an account and the responses you provide when completing the survey. In this context, you may choose to provide sensitive Personal Data about you, such as Personal Data that discloses or reveals health and medical conditions, sexual orientation or sexual life, political opinions/views, race/ethnic origin, religious and philosophical beliefs and trade-union membership. Where required by law, we obtain your explicit consent to the processing of your sensitive Personal Data. We may also collect content that you submit, upload or transmit when using the Service, such as photos and videos.
We may request your permission to obtain location information from your mobile device. We may use your location information to offer you the option to participate in location-based surveys and market research, or to share such location data with third party clients to demonstrate certain location traffic patterns of participants, including but not limited to purchasing behavior based on locations visited.
We collect your location information for the above purposes with your consent. If you no longer wish to share your geo-location information with us, please change the privacy settings of your device. Where required by law, we obtain your explicit consent to share your location information with third parties.
You may also have the opportunity to access the Services through third party social media platforms. If you select to access the Services in this manner, we may collect certain profile information stored in your social media platform account, such as name, gender and email address.
When you use the Service, we may collect certain information by automated means, such as cookies and similar technologies. Cookies are small files that store certain data on a device. Cookies create a unique ID that is associated with your browser. Session cookies expire when you close your browser, whereas persistent cookies remain on your device until deleted or once they reach a defined expiration date.
The information we collect via cookies and similar technologies may include information about your device and its capabilities, including, the device type and operating system, other applications on your device, network and Internet service provider, time zone, network status, browser type, referring/exiting pages, operating system, date/time stamp, click stream data, and unique identification numbers such as your device IP address, device unique identification number, Media Access Control (MAC) address, or browser identifier. We may also use digital fingerprinting and watermarking technologies to collect the above information.
We may also collect information from certain applications and functionality available on your device if you grant us access to these. Such information includes the number and type of applications installed, push notifications, camera, microphone, accessing photo library, file storage access, etc.
We use this information to improve the Service by assessing how many users access or use the Service, which content, products, and features of our Service most interest our visitors, what types of offers our customers like to see, and how our Service performs from a technical point of view.
First party and third party cookies and other similar or related technology and device identifiers (e.g., IDFAs, AAIDs, etc.) may be placed, written, set, and/or read for several purposes including, without limitation, to provide a better survey experience, quality control, validation, to enable or facilitate survey participation, tracking of completed surveys or other completed actions, for fraud detection and/or prevention, online ad effectiveness research, website tracking and audience measurement, to develop audience insights and/or look-alike models in connection with marketing campaigns, and for the purpose of targeting advertisements and other content to individuals, subject to your consent where required by applicable law. However, for certain cookies and/or similar or related technology, if you decide not to accept cookies, you will not be able to use the Service.
With respect to the linking of data collected through the Service to third party data management platform (“DMP”) data, Dynata uses such data itself and/or permits Dynata’s clients and/or the DMP itself to use such data to provide you with survey opportunities, to measure advertising effectiveness (as described in more detail below), to segment audiences; to design advertising campaigns using “look alike” cohort groups based on survey and third party data; and/or to market such third party’s products/services to you.
Audience Insights/Look-alikes. Dynata and/or third parties may use Personal Data and/or may link Personal Data to a third-party cookie to develop audience insights and/or look-alike models in connection with marketing campaigns.
Online Advertising Effectiveness. In connection with Dynata’s online ad effectiveness program, you can participate in surveys regarding ads, promotions, content, campaigns, and/or websites that Dynata is testing for its clients. To facilitate the completion of these surveys, Dynata’s clients may write, set, or read cookies, locally shared/stored objects, flash cookies and/or any other related technology (each a “Third Party Technology” and collectively the “Third Party Technologies”). The Third-Party Technologies may be written, set or read in various locations, including, without limitation, Dynata’s servers or systems. If you participate, your UID will be stored in or associated with the Third-Party Technology to allow you to be re-contacted about the online ad or promotion and Dynata’s client will use the Third-Party Technology to determine whether you have seen, clicked on, or otherwise interacted with the online ad or promotion. If you have interacted with the online ad or promotion, Dynata’s client will send your UID and the specific survey to Dynata and Dynata will provide you with the opportunity to complete the survey.
Audience Measurement Data. In addition to the use and sharing of Audience Measurement Data (as defined below) in connection with online advertising effectiveness research, as such research is described above, Dynata may share your UID and data previously collected by Dynata, including, without limitation, age, gender, income, number of people in your household, education/education level, and employment status, (“Audience Measurement Data”), to third parties, including, without limitation, Dynata’s subcontractors, partners, and/or clients for the purpose of audience measurement reporting on the content, advertisements, campaigns, and websites that you visit, view, and/or click on. The Audience Measurement Data will be used in connection with online advertising effectiveness research, and to assist in the creation, development, and implementation of websites, online advertisements, and other Internet and digital media features, functionality, and campaigns. Audience Measurement Data may be shared in a single summary form (i.e. individual respondent level) or aggregate summary form (i.e. group of respondents).
For more information on the types of cookies we use, the purposes for which we use information collected via cookies please see our Cookie Consent Tool .
When you use the Service to participate in surveys regarding specific ads and promotions that Dynata is testing for its business clients, you may see these ads or promotions in several places, including in non-Dynata mobile apps (e.g., in a gaming app). Once you have been exposed to the relevant ads and promotions, Dynata will provide you with access to, or contact you to complete, a survey about these ads or promotions and/or may provide certain demographic data about you to the advertiser or the advertiser’s agent regarding the demographic profiles of individuals who have viewed the ad.
To facilitate the completion of such surveys on ads or promotions, Dynata has partnered with ad companies that provide, measure or facilitate advertisements, including in other mobile apps. The Service provides ad networks with the UID, your unique device identifier, and other information collected via automated means. Then, when you use a mobile app that has partnered with one of the ad companies, the ad company can use your unique device identifier or other automatically collected information to recognize your device. The ad company may then show you an ad or promotion that Dynata is measuring for one of our business clients. The ad company may then inform Dynata that the device associated with your UID has just received an ad or promotion, which allows Dynata to provide you with access to, or to contact you to complete, a survey regarding the ad or promotion.
We may obtain Personal Data, behavioral and/or demographic information from third parties, such as data management platforms, ad networks, information service bureaus, and sample suppliers. This collection may include, but is not limited to, age, gender, geography, location, presence of children, mobile ad IDs, purchase history, advertising exposures, look-a-like segments.
We may use the Personal Data we obtain from or about you for a variety of purposes, including:
If you are located in the European Economic Area, we may collect and use your Personal Data when:
We may disclose the Personal Data we collect about you as described below or otherwise disclosed to you at the time the data is collected, including with:
We may allow a client to collect Personal Data directly from you. You are free to provide them with your Personal Data. In these situations, we enter into a written agreement with our clients to, among other things, limit their use of the Personal Data.
Subject to applicable law, you may have the right to:
Those rights may be limited in some circumstances by local law requirements.
You can stop all collection of Personal Data and other information by us by uninstalling the Services or terminating your participation in all panels. You may use the standard uninstall processes available as part of your mobile device or via the mobile application marketplace or network or you may cancel your panelist account on the panel site. Please note that if you delete the mobile application, but maintain a profile with one of our websites, we may still collect Personal Data and other data from you through our websites. Uninstalling the mobile application will not delete all information collected by us prior to uninstalling the Services. To delete all information collected by us please contact us as set forth below.
If you would like to exercise your rights described above or terminate your account, please contact us as specified in the “How to Contact Us” section below.
We maintain appropriate technical, administrative, and physical safeguards to protect Personal Data and other information disclosed or collected by us against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. We review, monitor, and evaluate our privacy practices and protection systems on a regular basis. Despite the safeguards we implement, transmissions over the Internet or a mobile network are not totally secure, and therefore we cannot guarantee the security of online transmissions. We are not responsible for any errors by individuals in submitting Personal Data to us.
We also take measures to delete your Personal Data or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrolment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.
If you are located in the European Economic Area or Switzerland, we comply with applicable legal requirements providing adequate safeguards for the transfer of Personal Data to third countries.
Do Not Track (“DNT”) is a preference in your browser that you can set to notify websites that you visit that you do not want the websites to collect certain information about you. Dynata does not respond to DNT signals. If you object to Dynata’s practice with regards to DNT signals, you may opt-out from participation or use of Dynata’s services as described below.
In connection with Dynata’s online ad effectiveness program, Dynata permits Dynata’s subcontractors, partners and/or clients to drop, set, and/or write third party technologies for the purpose of facilitating audience measurement and ad recall survey activities. Dynata is not responsible for any third party’s compliance with or response to DNT signals.
The Service is not designed for, or intended for use by, any individual under the age of 16 We do not knowingly collect Personal Data from children under the age of 16, and if we became aware that we have inadvertently collected Personal Data from a child under the age of 16, we will undertake reasonable commercial efforts to delete such Personal Data.
This Global Privacy Notice may be updated periodically to reflect changes in our Personal Data practices. We will post a prominent notice on relevant websites to notify you of any significant changes to our Global Privacy Notice and indicate at the top of the Notice when it was most recently updated. If we update our Global Privacy Notice, in certain circumstances, we may seek your consent.